Any business can be Unrivaled.

Know a bold builder?

In today’s crowded marketplace, pouring money into marketing or simply having a better product won’t make your business stand apart.

Real growth doesn’t come from incremental improvements or playing catch-up with competitors. It comes from being the only choice your customers want.

Business growth expert and brand strategist Michelle Heath offers a radical shift in perspective to escape traditional competitive thinking and break free from the race to the middle. Her bold, customer-obsessed framework inspires you to build a business so aligned, so distinct and so valuable, no competitor can challenge it . . . or replicate it!

More than just a strategy book, Unrivaled shares the powerful roadmap Michelle has used to generate over $100 billion in revenue with businesses across just about every industry—from banking, tech, wellness, luxury, finance, fashion, construction, cybersecurity, and more. She shares stories from working with family-owned businesses, start-ups and household brands like Fidelity Investments, J.P. Morgan, and E*TRADE and distills her decades of in-the-trenches experiences into a powerful manifesto for companies ready to stand apart.

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Michelle Heath, holding her green book titled 'Unrivaled' and smiling. She has a speech bubble that says 'Giddy up!' and is wearing a beige and brown sweater.

Michelle’s no-fluff, step-by-step guide gives you the clarity and confidence to transform your business. Her Unrivaled Growth Framework™ simplifies how to stop clawing for market share, move beyond price wars, and deliver value customers can't resist. Her “giddy up” energy, engaging storytelling, and workbook-style approach encourages collaboration, exploration and innovation.

Are you ready to start growing a business your customers can't live without?

It’s time to be Unrivaled!

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  • “If you harbor doubts that a strong brand can help you grow, you need to read this book.”

    —Susan Fournier, professor and dean, Boston University Questrom School of Business

  • “Unrivaled is the ultimate customer-centered growth playbook. The framework breaks down what it takes to earn the top spot – and stay there. It’s a must-read for anyone tired of being locked in tight competition and ready to play a different game. As Michelle would say, ‘Giddy up!’"

    —Katherine Otway, Chief Marketing Officer, The Engine

  • "I’ve read countless business books that promise growth but end up being full of vague advice. Unrivaled is the complete opposite. Michelle Heath gives you a clear, actionable roadmap that actually makes sense and gets results. Her five-step framework helped me completely rethink how I position my small business. Within a few weeks, I was already seeing a noticeable shift in customer engagement and confidence in my brand. This book is now my go-to reference whenever I need to reset my growth strategy."

    Charles Holmes, Amazon Reviewer

  • “Unrivaled is a must-read for anyone aiming to transform their business into a market leader. Through her proprietary Unrivaled Growth Framework™, Michelle provides actionable insights for standing out in crowded markets, building emotional connections with customers, and creating sustainable growth. This book is not just a guide but a call to action for businesses ready to leave the competition in the rearview mirror!”

    —John Short, Chief Executive Officer, Compound Growth Marketing

  • "A rousing and clear-eyed guide to setting one's organization apart."

    Kirkus Reviews

  • "Unrivaled is an outstanding read. Heath’s practical and relatable storytelling ability kept me locked in all the way. Her 5-step framework is clear and compelling. It focuses on being intentional and prescriptive in both strategy and execution. If you are looking for a way to drive growth in your business, this book isn’t optional, it’s a must."

    —Jerry Patterson, Head of Advanced Wealth Solutions, Cetera Financial Group

  • "In Unrivaled, Michelle Heath unveils the secret to unstoppable growth: relentless customer obsession. Her bold, practical framework transforms businesses into brands customers can’t live without—essential reading for organizations ready to put the customer at the heart of growth to dominate their market."

    —Diane Hessan, Award-Winning Entrepreneur, Innovator, and Author of “Customer-Centered Growth

  • "Fascinating and compelling read. Enjoyed the insights and examples shared. I'll be doing customer deep-dive sessions, be sure to audit differentiators, and align my team."

    Honorée Corder, Executive Book Producer + Author, Your Book Means Business

  • "For over a decade, I’ve been listening to Michelle as she works with her clients. Banking, tech, luxury, cybersecurity, construction – you name the industry – she gets it. If you’re tired of throwing random arrows trying to hit the bullseye, just read Unrivaled - she has all the answers!"

    —Gary Fleming (the husband)

  • "This book is for bold builders and growth go-getters – Unrivaled is the secret weapon to create your bullseye vision, unlock your unique potential, and go to market with unrivaled "surround sound” to stand alone at #1."

    —Sue Burton Kirdahy, Senior Vice President, Member Experience, Digital Federal Credit Union

  • "The Unrivaled Growth Framework uncovered our ‘secret sauce’ and aligned the entire organization with what matters most to our customers. I firmly believe this critical work is foundational to our accelerated growth in the market!"

    —Wayne Lewandowski, Chief Revenue Officer, Hypori

  • "As a startup founder, I’ve hit that frustrating point where growth just plateaus. Michelle Heath’s approach really opened my eyes to why we were blending in instead of standing out. Her customer-focused framework gave me clarity on how to make our value impossible to ignore. It’s rare to find a business book that’s both inspirational and practical—this one nails it."

    Sharon Valenti, Amazon Reviewer

  • “Michelle’s approach is bold, actionable, and deeply aligned with the power of reframing: seeing opportunities differently to create transformative outcomes. For anyone ready to elevate their brand and outpace the competition, Unrivaled is the ultimate guide.”

    —Mona Patel, transformative growth mindset coach, author of Reframe, and creator of the Nine-Minute Reframe process

  • “Unrivaled is a masterclass in transforming business growth by unlocking the customer mindset. Michelle offers readers a powerful road map to differentiate, adapt, and achieve sustained excellence with an absolute focus on the customer, which is where she thrives. The framework and insights are not just theoretical—they are practical and actionable tools that can be immediately put to work to drive results.”

    —John Matos, digital transformation leader and customer engagement visionary

  • "Michelle’s energetic style, real-world examples, and actionable tools make Unrivaled both a motivational manifesto and a step-by-step guide. The book’s central message is clear: when companies embed customer obsession, differentiation, alignment, flawless execution, and adaptability, they don’t just grow—they become unstoppable."

    Online Book Reviewer

Reading from Unrivaled.

A clip of me from the Boston University Fireside Chat, reading from Unrivaled on how to use your greatest untapped asset.

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“Which step is the hardest?”

This story really resonated with the audience. After I finished writing Unrivaled, my son looked at the five-step framework and asked me something that stopped me in my tracks: “Which step is the hardest?”

Without hesitation, I said Step 3. Alignment. Because it’s about getting everyone in the company all rowing in the same direction. That’s where most transformations fail or succeed.

When your organization is truly rallied and ready? Customers feel it.

Watch more

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