So, as we think about the buyer's journey and the people that we want to connect with. For some businesses, this is the buyer, and for other businesses, this is our future buyer. And there, I was thinking about him like he's going to have Gen AI in the palm of his hand. So how does that really change the way that he does everything? Right? And so I think as businesses, for us to really be thinking about, how do we meet people where they are.
When my book came out, I was sitting with my son, and he said, “What is the hardest step?” There's five steps. And I said the third step, because it's about committing and really getting everyone aligned, and everyone in the organization like rowing in the same direction. And to me, like that, that is the secret sauce of any change. Is like getting everyone committed and rally together to make the change
Your Business ethos is not about checking a box just to say you have one. It's about using your greatest untapped asset, what you stand for, and bringing it to life. When you can articulate your business ethos specifically, when you use words that resonate with your ideal customer, it's easy for people to join you, because your beliefs align with their beliefs.
I would love to see brands not maybe bend as much to where they think they need to go versus what do their customers really want from them? And I think a lot of the backlash, and like the Cracker Barrel example, was customers have, you know, they've seen that logo, the way that it looks for so long, and that could be a hard change, but the way that you communicate that both internally, externally; really staying core to your values, can make such a big difference
